2021. 10. 21.

Engaging in Artificial Intelligence and machine learning

What does Public Engagement of Artificial Intelligence might look like? What perceptions are we handling? Artificial intelligence is a complex subject, which more often than not, happens within a black box. Lest we forget that most of the research in this discipline is carried out by transnational companies, whose ultimate aim is to see the public as users, and not as co producers. We, as communicators, have a real challenge before us. In this article four approaches are reviewed to public engagement with AI and reflects on the need to ensure its human-centred development.

In the science engagement magazine of Ecsite, titled Spokes, Alexandra Canet-Font, Marketing Manager at Campus Innovation, Wellcome Genome Campus London shows four different, very interesting approaches. Read the full article here.